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DON’T WORRY. BE STRATEGIC.


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DON’T WORRY. BE STRATEGIC.


I’m at your service, in 6 different ways:

 

Full-day training sessions, on “How to Be Strategic”. For up to 50 people across the company (senior executives, high potential talents, central functions, etc). 500+ sessions delivered to over 10,000 alumni since 2006. Discover my Speedy Training

Talks

Short, sharp, strategic thinking skills top-up for the whole company. Each lecture lasts 60 to 90 minutes for audiences of up to 500 people. 8 talks to choose from. All focusing on making the company better & quicker at thinking strategically. Discover my Lively Talks

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Facilitation of strategy setting & company innovation away-days. For boards and management teams of corporates & start-ups. Typically working in hand-in-hand with the CEO and the Strategy Director. 50+ away-days facilitated since 2008

Consulting

High-impact consulting projects. From a few days (issues diagnostic, problem clarification, etc) to a few weeks (inventing new business models, crafting pilot schemes, testing business plans, etc). Always combined with some element of skills transfer to the client

Sprints

Strategic business ideas delivered to you on demand. No upfront retainer. Only pay for the ideas you like. Strategic thinking at speed on a purely variable cost basis. The only way we earn a fee is if we deliver an idea that knocks it out of the park. No idea, no fee

Coaching

One on one conversations. From a couple of hours every other week, to long in-depth days. In person or via Facetime / Zoom. Coaching for specific work issues, or broader strategic thinking skills. Every situation is unique, and every flavour is available.  

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About Me


About Me


Based in London & Paris, and working globally, I'm a strategy trainer, consultant, facilitator & coach. I specialise in helping teams and organisations solve complex problems. A French & British rocket-scientist by training, I've been lecturing on strategic thinking and complex problem solving to the CEOs and management teams of major corporations and consulting firms around the world for the best part of 20 years.

making smart people smarter

I started my career in management consulting (with Deloitte), and then completed my MBA at INSEAD. I've been working as a strategist ever since, first with Kalchas (a medium-sized Bain and McKinsey spin-off) and then with Instigate Group, where I've worked with some of the leading organisations in media, retail, consumer goods, financial services, industry, and consulting.

I currently divide my time between three areas of equal interest & excitement:

  • Designing & delivering strategic thinking sessions (training, talks, etc)

  • Facilitating strategic away-days for boards and management teams

  • Conducting high-impact strategy projects & ideas generation challenges

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Happy Clients


Happy Clients


Selected repeat clients include Allianz, Ascential, BBC, Barclays, Betfair, Booz Allen, Channel 4, Coca-Cola, Deloitte, Expedia, HSBC, John Lewis, Johnson & Johnson, London Business School, McDonald’s, Moneybox, OC&C Strategy, RTL, Sainsbury's, Sky, Thomson Reuters, etc.

Typical interventions are delivered In-Person, or Live & Interactive via Zoom, Webex, Teams, etc. These include 90 minutes talks for 200+ people, 2-day training sessions with 10-20 executives, and 5-day intensive sprints to innovate with 50 participants from across the company. Footprint is truly global, from San Francisco to Shanghai, Stockholm to South Africa, and all points of the compass in between - in-person or live & interactive via Zoom.

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Speedy Training


Speedy Training


You’ll learn at speed, from the best brains in business:

 

Chan Kim & Renee Mauborgne

Blue Ocean Strategy

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Clayton Christensen

The Innovator's Dilemma

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McKinsey & Co

The Granularity of Growth

Barbara Minto

Pyramid Principle

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Eric Ries

The Lean Startup

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Doblin

10 Types of Innovation

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IDEO

Design Thinking

Todd Zenger

Beyond Competitive Advantage

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Adam Morgan & Mark Barden

A Beautiful Constraint

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IMD

Must-Win Battles

Bain & Co

Net Promoter Score

Browse through GoodReads to view the latest business books & techniques I curate for you

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Lively Talks


Lively Talks


4 best-selling talks, and more:

 
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"The Strategic Mindset" (60 min)

We illustrate here the markedly different ways in which people in the company typically approach problem solving. This talk clarifies and explains the differences in mindset & approach between strategy, operations, marketing, finance, etc. Many tips for all on becoming more strategic – with lots of self-awareness and laughter!

 
Unilever

"The Recipe for Lemonade" (60 min)

Centred on “A Beautiful Constraint”, the best-selling book from marketing agency eatbigfish, this talk answers the age-old question of “how to do more with less”. It reveals 2 easily understood mind twists, and shares 9 practical tips to help tap into the less structured parts of one’s brain for new creative solutions. You’ll never shy away from complex problems after that.

Sainsbury's

"The  Mutation Game" (60 min)

A light-hearted reminder that evolution starts with apparent mistakes … A great idea is just a bad idea to start with, that just can not be killed. How to have millions of ideas quickly? Play the Mutation Game.  

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"Refresh your Strategy at Speed" (90 min)

This talk explains the most successful business strategy notions (Porter’s 5 Forces, BCG Matrix, Index’s Value Disciplines, Kim’s Happy Line, Lean Startup, etc), and shares specific ways to use them on a wide range of complex business problems – strategy formulation, business unit marketing plans, change program implementation, etc.

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Helpful Products


Helpful Products


You can pick & mix from 6 products:

 

My business book “ How to Be Strategic ” was published by Penguin in October 2020. It was a Financial Times book of the month upon its release. Discover the Book here

Training

Enjoy intense learning sessions from your armchair. 6 courses, 1 hour & 15 videos each. Quick to watch, quick to apply in real life. Check out the courses on Thinkific

All episodes of “Strategy Hacks” are evergreen, so you can enjoy them anytime & in any order you prefer. Listen to the Podcast on Spotify

Videos

Short videos are a great introduction to strategic thinking tools & techniques. I’ve recorded c.30, some with 10,000+ views. Watch the videos on YouTube

Articles

Reading for 10 minutes, quietly and on one's own can sometimes help with the toughest concepts. Like the Magic Tree or business strategy theories. Read the Articles here

Every year I read between 20+ business books, and I share the gems with you. Do reciprocate with your smartest books discovery. Check out my Library here

Contact


Contact


 
 

fred@strategic.how

+44 7710 488 845