"Sainsbury's have worked in partnership with Fred over many years, to develop 'The Strategic Mindset' at our brightest talent. His courses, lectures and talks are always hugely popular, delivered in his unique style, bringing the subject matter to life with great content, relevant case studies, challenging questions and that all-important humour! Don't miss an opportunity to turn your teams into budding entrepreneurs."

"Fred provided two days of strategy training to a cross-functional group. He covered a wide range of relevant topics, illuminated by insightful case-study material, all delivered in an engaging fun style that landed well with the whole group."

"Fred's unique workshop on 'Refresh your Strategy at Speed' has been one of the most exciting and talked-about sessions at our Alumni Reunion, each year for the past 4 years. A combination of fast-paced learning, along with plenty of laughter, maximises audience engagement and inevitably ensures a full house!"

"The combination of Fred's experience, presentation of ideas, and example-fuelled strategic thinking tools challenges established thinking. His workshops have been engaging and a practical and efficient way to learn and put ideas into practice on real issues for our business immediately."

"We asked Fred to deliver his content on 'How to Be Strategic' to 500+ people across the bank globally, through both traditional workshops and global masterclass webcasts. Fred's energy and expertise shine through irrespective of the delivery method, and learners comment on clear frameworks, engaging style, and relevant examples every time."

"Fred facilitated a series of brainstorming meetings for the management boards of each of our three main business services, to help them devise a new 5 year strategy. Fred introduced very pertinent tools to unlock the thinking and imaginations of the various attendees. It has been a pleasure working with Fred and I am sure there will be more opportunities to introduce his skills to all our businesses in the future."

"Fred has brought valuable approaches to strategic analysis that have fast become go-to tools for our team. His sharp intellect, deep knowledge of the tools and gallic charm make for tough, yet engaging training, which leave the team well able to use the tools in practice immediately after the training."

"I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School."

"Fred delivered 4 days of high quality strategy training to the BAE Systems Group Strategy team. The material was delivered with pace and high energy and Fred really brought it to life with insightful case-studies and anecdotes. I would have no hesitation in recommending his services. Personable, Expert, Good Value."

"While I've been a regular user of LLMs to support my work, the sessions with Fred were a game changer. They were not only engaging, but also helped me rethink how I apply these tools, broadening my use cases and driving a step change in the value I get from them on a day-to-day basis."

"I've been somewhat sceptical of using GenAI, and it's been a revelation to me that it doesn't need to be factually correct to be helpful! Fred's point on using multiple tools to weed out hallucinations was eye-opening, and using it as an idea generator has proved very useful."

"I knew that I needed to go deeper into AI, but couldn't work out how. Fred's innovative course was the game changer I needed. It turned me into a daily multiple AI tool user, massively helping my productivity and strategic thinking. It takes you through everything that AI can do to help senior leaders thrive in a constantly shifting technological world."

"This training course is an absolute must-take for any corporate strategist looking to effectively integrate AI into their workflow. As someone focused on strategic planning, business development, and operational execution, I found the content immediately applicable and incredibly insightful."

"The Executive AI Day genuinely shifted how I work with AI. The real use cases made it immediately practical, and I left with tools I could apply from day one. It has noticeably sharpened my strategic thinking and accelerated how I get to insight. Clear, engaging, and hugely valuable for senior leaders."

"As a newbie in LLMs and AI, Fred's course offered a great overview of the different models out there and their specific uses & strengths as well as limitations. The course's combination of well-structured insights into different strategy methods and practical cases in which we actively used LLMs/AI helped in turning me from hesitant to eager in using AI."

"The Executive AI Day was a sharp, practical masterclass in how to think, work, & lead with AI. I walked away with a new mental model for using AI, practical workflows I could apply immediately, a fresh sense of what AI can unlock for productivity, and — unexpectedly — the urge to sign up for more. Highly recommend!"

"Fred's strategy training has been a reference for my own thinking and the guidance of my teams for over a decade. Combining it with the 'AI Savvy' approach is a whole new level: I'm thinking faster and better and having much more fun with strategy in general and with the robots in particular."

"Fred has built a course that takes AI out of the abstract and into day-to-day practice. The emphasis is on real use cases and strategy scenarios that executives face right now. It focuses less on tricks and more on building confidence and competence by getting hands dirty with the tools. Highly recommended."

"Fantastic training. Moves along at pace, but it's great as plenty to go back to later. Good material on validating outputs. Blown away by Manus and what Agentic AI can do. Great insights into how to make the tools work harder & smarter."

"I really like Fred's ability to explain with real life examples. His approach to the topics is far from being 'classic academic'; one could say that his is rather the perspective of a 'literate entrepreneur', which makes the sessions anchored in everyday reality. Fred is a very good story teller, and the way he presents the various topics gathers the attention and the interest of the audience, even over 2 days in the solely digital world of a course over Zoom."

"Fred's Core Training course on Zoom offers bitesize approaches to strategy, that you can easily apply to business and customer problems in order to create sizeable, and delegable work plans."

"I loved the pace, the challenge, the simplicity of it all! Fred used some well-practised examples that really helped to bring things alive. Story-telling was great. Kept everyone engaged despite being spread over the world. Hardest I've worked for some time! Challenging, entertaining, insightful and needed — in equal measure. Fred brought alive many strategic tools and he re-energised my thinking in a way that makes me want to crack on with my work straight away!"

"I like the approach of learn the model, then practice it. How to Be Strategic is a great investment to acquire a powerful strategic toolkit that can be applied anywhere, immediately."

"In other business courses I've taken, the professor would simply explain a strategic model in an academic way without getting to the 'so what?' or 'how does this apply to me' issues. Fred's training, instead, does a fantastic job of breaking down complex strategic business frameworks in the simplest of terms, and then showing participants how to apply it in their everyday work. This should be mandatory training for any current or aspiring business executives!"

"Easily one of the best courses I have attended in a long, long time. A great mix, full of interesting business theories and very practical tips & approaches."

"Fred's 2-day Core Training provides useful techniques on how to arrive at solutions for business problems. With many examples, it demonstrates that this needs not be a big McKinsey exercise for a million dollars, but can be achieved in-house instead."